Fiona Mayfield — UI/UX/Product Designer based in London, UK

HarperCollins Content Optimisation

Book publishers HarperCollins have a wealth of amazing content that isn’t integrated into their ecommerce website. Starting with a huge client initiated survey, personas and a workshop with HarperCollins I created some high fidelity prototypes. We user tested these with some book lovers to gauge whether users would be more inclined to visit the website directly.

The strongest ideas were then developed into designs that could be integrated in the existing site.

ForReason Ltd RoleVisual/UX Designer
DateMarch 2015

Event listings


Enhanced genre template


Example of user journeys from research phase

Design spec example

Functional spec example