Fiona Mayfield — UI/UX/Product Designer based in London, UK

Inside Soap Website

web design, information architecture

Hachette Fillipachi requested an online version of their soap magazine ‘Inside Soap’ that would be a more informing and up to date offering, with the opportunity for readers to engage socially.

I created the IA for the project which is based on word press functionality and utilised modules such as calendars and twitter feeds The look and feel was created using styles from the print magazine and applied in a web-friendly style.

ForHachette Fillipachi DateJune 2010

Inside Soap Homepage

Inside soap section detail page

Inside Soap Blog

Inside Soap Blog detail

Inside Soap Magazine page

Inside Soap overlay example

Inside Soap wireframe example